The company Forrester presented the results of its latest study, Global Mobile Online Maturity Survey for Q3 2010, showing that the marketing departments of companies are integrating their mobile marketing campaigns into their global business strategies as they are considered to this will be the next big internet channel after.

According to this study, only one third of the marketing departments have a mobile marketing strategy for over a year and, in most cases, are companies dedicated to online gaming, entertainment and financial institutions.

45% of respondents, however, says that this year will begin to invest in this area. The study also shows that companies are not yet ripe in the development of mobile marketing, which means they do not reach the 150 million users of Facebook or Twitter 145 million.

Moreover, according to the latest comScore report, more than a third of mobile owners in the United States used their mobile browsers by using mobile CRM and the experts who participated in the past Mobile Commerce Forum, predicted that users who make purchases via mobile spend more 119 billion dollars in purchases in 2015, a factor that should leverage for companies to raise immediately conduct a marketing area that encompasses both social networks such as mobile phones.

The chain of marketing and communication services by mobile phone already has 200 branches operating in Italy, Spain, Portugal, Romania, Moldova and Mexico. In parallel, Leader Mobile signed an agreement with AJE Madrid to promote your business in the area.

Chain Leader Mobile franchises, specializing in brand marketing services and mobile communication grows in all directions. On the one hand, the banner still adding new offices in Spain (Seville and Reus are some of the recent Mobile Leader locations) and in the international market (in Italy, its home market, shows it to grow in places like Rimini, Lecce or Gravina).

On the other hand, Mobile Leader signed several months ago, an agreement with the Association of Young Entrepreneurs of Madrid (AJE) by which Madrid AJE partners shall in all products and services included in the catalog to 30% off the price marked on the mobile coupons price list.

The agreement represents an important step towards large Spanish companies and associations that are increasingly encouraging the use of mobile marketing tools for communications information, promotional and advertising.
The 1st National Congress organized by Mobile Marketing TotalMedia and MMA_Spain of October 7 in Madrid has been a confirmation of trends that were already pointing in a while within the sector. Many of the speakers at the congress agreed to note the strength of the data with the latest studies published by both Nielsen Online and by the IAB, show exponential growth in Spain is taking the advertising segment.

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